By Tyler Hopper
After many years of college sports fans everywhere campaigning for players to be able to capitalize on their stardom and make money off of their likeness, the NCAA passed a rule for players to be able to do just that. This new rule allows potential business opportunities that college athletes have never had before such as merchandising, autograph signing, commercials, and public appearances to endorse businesses, or pretty much any other way to make money off of themselves that is legal in their states. This is a groundbreaking day in the world of college sports, and it has the chance to change the sports world forever! The first reason that comes to mind for why this amazing news is because I believe it will breed more competitiveness. Instead of elite football players taking their talents to Alabama or Clemson and being willing to sit for a year or two while waiting for their time to shine, we could potentially see players wanting to go to a place where they can play immediately. This is a strong possibility because the sooner you can showcase your talent, the sooner you would get noticed by endorsers, and the sooner you could make money off of endorsements. This holds true in all sports, and it would really open up the recruiting game to pretty much any decent sized school.
Another reason that this is a great move is that the star players in the NCAA can finally get a portion of what they are worth. While superstars, like Zion Williamson in his Duke days for example, bring in millions of dollars of profit if not more, they have never gotten to see a penny of that profit aside from their scholarship in previous years. Now, these stars could encourage fans to buy their merchandise instead of buying from the school, and they could finally get a taste of the money that they deserve to make. This would only really affect the star players at the college level, but to put this into business terms, there is a reason that a manager gets paid more than a sales caller. The star players are the main contributors to their teams bringing their colleges profit, and they deserve more of a chance to make money as such. I simply don't see an argument for why colleges can make money off of their players, but the players can't see a dime of that back in actual money.
The only concerning aspect to this rule to me is the fact that only 20 states have agreed to it so far. We are entering a new era where people can finally get what they deserve for their great play while at the college level, and it is time for everyone to get on board with that.
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